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When a major industry evolves, new opportunities are created...
This is Your Chance to Make Money NOW from the Digital Music Revolution! "...For the first time in the history of recorded music, we have access to millions of songs for fun... and now, profit... I'll see you behind the red velvet rope in the BurnLounge!" —Rick Dees
The Web-based service provides the music library, e-commerce tools and business management software for virtually anyone to own and operate their own digital download store. The company's founders hope to recruit everyday music fans, allowing each to decide which acts they want to feature and promote, as a sort of digital guerrilla marketing
play.
"It's the reincarnation of the corner record store," BurnLounge president/COO and co-founder Ryan Dadd says. "This whole concept is about the next generation of retail. It's about marketing to affinity groups, to people with shared interests."
BurnLounge is essentially a digital store franchise. Regardless of operator, each store has the same look and feel, and all carry the BurnLounge brand. All also have access to the same music library, pricing and transaction system, powered by partner Loudeye.
What sets each BurnLounge store apart is the programming that the individual operator chooses. The service lets users decide which bands or songs to feature on the home page and each genre page, as well as create and promote customized playlists.
It also provides a host of digital marketing tools. These include an instant messaging application that supports all popular IM communities (such as AOL, MSN Messenger and Yahoo; chat rooms; and message boards), DVD presentations, posters, letterheads, gift cards and a quarterly promotional magazine.
"In the music business, we've always known that personal referrals and relationships lead to sales," says Stephen Murray, BurnLounge president of entertainment and co-founder. "The problem is there's been no way to quantifiably track that transaction."
That, he promises, is possible with BurnLounge. The company hopes to capitalize on this by marketing the service to artists and their managers, fan clubs, street-team marketing groups, labels, music retailers and others with a large audience of music fans. Radio personality Rick Dees is one, and he is an investor in the company.
BurnLounge offers these companies its top-level Music Mogul service, which allows them to set up their own digital music service as well as operate an online chain of stores. Music Mogul operators invite others to open franchises under their oversight via the Affiliate level of the service. These affiliate members then invite individuals to open their own personalized stores...
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