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My Experiences in MLM Data Processing

First, let me give you a little of my history with MLM software solutions:

I started my career in corporate MLM Management Information Systems in 1990 when a friend of mine in Gainesville, Florida asked me if I could help find solutions for his new network marketing company. The company was called Tropic-Lite but later became Marketshare International when we acquired the rights to University of Florida Professor Dr. Robert Cade's (Inventor of Gatorade - you may have seen him in a new Gatorade television ad campaign) protein drink called Go!. Go! was (is) a great product but ultimately did not make a good network marketing item because it was liquid (came in a single-serving "drinkbox").

Unfortunately, it didn't work well as a concentrate. And it cost as much to ship it to distributors as it did to make it. With a suggested retail of around $2.00 a unit, after distributors added in the cost of shipping, there was no true retail profit to be made. (Yes, we tried regional "warehouses" but that didn't work well either.) Anyway, Marketshare decided to go into the telecommunications business and Go! was (and still is) distributed through traditional retail stores.

When we started Tropic-Lite we had no MLM software to track genealogies (upline and downline) or conduct daily data entry duties. I found a little DOS based genealogy program (less than $50) that we used for at least a year. The accounting methodology was crude to say the least, but our distributors, when they got their commission check and recap, couldn't tell it from a report generated by a $100,000 data processing system. What I would do is take a printout of the whole company's genealogy (at that time it was less than 1000 people but well into the 100s) and beside each name I would write in the Sales Volume or "SV" (sometimes called "BV" or "CV").

Obviously this was cumbersome because the SV of all their orders first had to be totaled in a spreadsheet, the numbers taken from the actual handwritten order form. Remember, we had NO ORDER ENTRY SYSTEM. Once I had a total SV for each distributor, I then plugged the data into a Lotus spreadsheet. It was at this time that I applied COMPRESSION (for those of you who know what that is), weeding out the folks who weren't qualified ($0 SV). I would then take each distributor who had a group (and Group SV) and make a little spreadsheet for each of them showing how much volume they had on each level, multiplying by the percentage that we paid according to our "comp plan," and deriving a TOTAL COMMISSIONS EARNED.

Then I used a separate $29 check writing program to cut their check, folded up the "recap" I had created, and stuck them both in a window mailing envelope. To this day (unless one of you got one of those checks) those distributors have no idea that we weren't automated. (They also have no idea that those "commission runs" took me several days to complete. Sometimes I had to lock myself in an office over the weekend, without distractions, to get them done.) What a PAIN! But, it instilled CONFIDENCE in our field force that we had the systems in place to meet their business needs.

Since those humble (or humbling) beginnings, I've interacted with virtually every MLM software provider on behalf of my clients. (Even if I just looked at a demo of their system and said, "no thanks.") For a good while into the '90s all MLM data processing software was DOS based (The bigger systems were UNIX). When Windows began to rule the world, the more successful companies began offering Windows-based applications but honestly, they weren't nearly as fast or as full-featured (or as easy to use!) as the DOS systems. But they were WINDOWS and that's what everybody just had to have (despite my advice to the contrary).

Next came the Internet which relegated all those DOS programs to dinosaur status. The Windows-based MLM software developers quickly started creating versions which had the look of a web-based program but actually were not. (I'd have to get one of my programmer buddies to describe what they were actually doing but my point is that all they were doing was making some functions of a not-so-good Windows-based data processing solution available on the web.) Believe it or not, as late as November of 1999, I was still recommending the DOS based programs to my clients, especially those that looked like they could really go somewhere... because the systems were stable, full-featured and FAST.

Yes, true web-based "Affiliate Program" scripts were already popular by this time but none of them could then (and still can't) deliver the kind of functionality needed by a network marketing company with the vision (and funding) to stay in business for a very long time and ultimately go global. The sheer complexity of a truly well-conceived modern MLM company's data tracking needs (levels, generations, coding bonuses, auto-ship options, drop-ship, customer and distributor tracking, weekly-bi-weekly-monthly pay, ad infinitum) is simply too much for all but the most robust platforms. Why start with a patched together program when you know you'll just have to throw it away eventually? (As a matter of fact I convinced my client to throw away their existing DOS based system they paid tens of thousands of dollars for - and it WAS A GREAT DOS SYSTEM - to go with the solution I'm about to share with you... and it was A LOT CHEAPER!)

In 2000, I became reunited with a young man whom I had worked briefly with when he was the lead programmer for the BEST Windows-based data processing solution I had ever found. Unfortunately, and through no fault of his, the company's customer service was as bad as I had ever seen. So I had to stop recommending them. By then, he too had left that company and had developed his own true web-based full-featured MLM data processing program. His company is called ByDesign Technologies.

In helping to put a number of successful network marketing programs together, I have had every challenge, especially those thrust upon me as a result of the growth of the Internet, met by the Freedom software from ByDesign Technologies. If you want a web-based system that's as good as it gets, contact ByDesign. Click here to see a pdf brochure describing their products and services.

Affiliate Program Data Processing

AssocTRAC 4.0 is the BEST all-in-one Affiliate Management solution:
AssocTRAC 4.0 is a complete affiliate management solution that enables online businesses of any size to easily start and run their own affiliate program.

AssocTRAC is easily integrated with virtually all ordering systems and shopping carts, and is used by some of the most successful Internet marketing companies today. Users of AssocTRAC 4.0 are getting one of the most advanced, reliable, and up-to-date affiliate management programs on the market.

AssocTRAC is backed by a comprehensive 90-day no-hassle guarantee. Customers are invited to use the program risk-free for three full months and prove to themselves that AssocTRAC works exactly as promised.

And ALL AssocTRAC customers are given access to a dedicated team of technical support agents who are available to help them with any questions they may have. (Very important!)

This is your chance to test your own affiliate program RISK FREE for 90 days -- and make $1,000's in extra sales with FREE advertising!

Review: AssocTRAC 4.0 -- Affiliate Management Solution

Okay, the thing that stops people from starting their own affiliate programs is the cost. I know that. I mean, getting started can cost you literally thousands of dollars. And that's simply not realistic for many online business owners.

For example: To get started with one of the biggest affiliate management programs out there (I'm not naming names!) will cost you a MINIMUM of $11,500 in your first year alone! And it could be a LOT more!

And to make matters worse, many of these companies actually penalize you for being successful. In other words, the more money YOU make, the more they will demand that you pay them!

That's why I was so excited when I discovered AssocTRAC 4.0. It's a complete affiliate management solution that gives you absolutely everything you need to start and run your own affiliate program AND it lets you do it without all the traps that so many of the other affiliate management programs try to lure you into.

(For example, AssocTRAC does NOT take a percentage of every sale you make, and it doesn't force you to send traffic that is rightfully yours to some other site like so many other programs do.)

And here's the kicker: For a limited time, you can even try it out risk free for 90 days. That way, you can prove to yourself how easy it is to enlist an army of affiliates who will work day and night for you promoting your products, and if it isn't exactly what you're looking for, you don't pay a dime!

I give AssocTRAC 4.0 a solid 10 out of 10 rating. If you're at all considering your own affiliate program (and even if you haven't really thought about it before now) you owe it to your business to check this out!

Click here to read more and try it out for yourself!

The eMail Marketing Solution

Mailloop 6.0
This all-new Mailloop edition has super-charged functionality and an improved, easy-to-use interface that customers have been raving about. Some of the most popular features include the ability to:
  • Save up to 25 pieces of information about each new subscriber
  • Use custom series of sequential autoresponders
  • Build your list from zero to 1,000s of opt-in subscribers
  • Manage and reduce your "bounce backs"
  • Use a "confirmed opt-in system" that can be turned on and off
  • Manage an unlimited number of lists at no extra cost
  • Send yourself "test" messages at multiple "test accounts"
  • View any subscriber's "Contact History"
  • Automatically distribute all of your eBooks and registration codes
  • Process your "subscribes" and "unsubscribes" in real-time
... and this is just the tip of the iceberg! Mailloop 6.0 is delivered via electronic download, meaning that you can get started using this great program within minutes of completing your order!

SOFTWARE REVIEW: If you run a small or home-based online business, this product
could save you HUNDREDS of hours -- and
make you thousands of dollars!

Review: Mailloop 6.0 -- Business Automation Software

Now that I've been using the new Mailloop 6.0 software for a couple of weeks, I thought I should share some of my impressions with everyone about whether or not it lives up to the promises that Corey Rudl makes about it on his web site.

Could it really be that easy to use? Would it really simplify my business and save me time? Would it really help me make more money? I was determined to find out!

The first thing that impressed me was how easy the program was to install and set up. Since I'm no computer genius, I am always relieved when things work right the first time! And once I started actually using the program, I have to say that I was blown away at how simple everything is. (There are even about 10 different "Wizards" that walk you through the more technical areas of getting things set up.)

The feature I was most excited about was the unlimited sequential autoresponders, so I decided to set those up first. Now, I always expect a few glitches as I'm learning to use a new program, but Mailloop 6.0 made the whole process completely "goof-proof." I was thrilled when I tested out my first autoresponder... and discovered that it worked perfectly!

(Did I already mention that you get unlimited series of autoresponders? My biggest complaint about most online autoresponder services is that you pay $20 or $30 a month, and you only get to set up ONE autoresponder series. With Mailloop 6.0, you could literally have thousands of different autoresponders set up for your business.)

I was equally amazed at how easily I could import my existing lists into the program and start working with them immediately. And Mailloop 6.0 lets you store up to 25 pieces of information about every person on your list in the built-in database, meaning that you can add an amazing levels of personalization and customization to your e-mail promotions. I could go on and on, but...

Here's the bottom line: This software does absolutely everything it claims to -- and much more! It takes care of subscribe/unsubscribe requests, it automatically replies to your customers and answers their questions for you, it lets you store TONS of data about everyone on your mailing list, and (best of all) it lets you set up unlimited series of autoresponders!

Since I started using Mailloop 6.0, it has saved me about 90 minutes of boring e-mail-related work every day. I give this product my absolute highest recommendation.

Click here to read a more detailed report on how Mailloop 6.0 works, and how it can help you automate YOUR business!


Jack Hayford has been a professional network marketer and MLM consultant for over twelve years.